SMART XSMART X is a Thai consumer electronics retailer committed to enriching lives through technology. The brand connects with customers through multiple channels—online shopping, physical retail locations, and home delivery services.
2023 - Thailand
Sector : Electronics Retailer
Scope: Brand Identity, Visual Language, POP, Brand Guide.
The SMART X logo combines bold, custom typography with a forward-pointing arrow integrated into the "X". The all-caps wordmark projects authority and technological sophistication, while the arrow symbolizes progress driven by X-pertise, X-perience, and X-cellence. This forward momentum represents a positive journey toward growth. Together, they create a unified mark that reinforces Smart X's vision of technology as a pathway to enhanced living.
Graphic System
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Graphic System •
The graphic system creates a unique brand signature that sets it apart from competitors.
The X functions as a core design element throughout all touchpoints, providing flexible creative possibilities. This device can be cropped, scaled, and repositioned throughout layouts to maintain visual consistency while allowing for creative expression.
