Hi, I’m Jida — a Brand Designer at PepsiCo (APAC), formerly Senior Graphic Designer at VML/Wunderman Thompson.

I’m a Multidisciplinary Global Brand Designer and Creative Strategist with a passion for branding, design thinking, and conceptual storytelling.

Design Isn't Seen. It's Understood.

With a decade of international experience across New York, Melbourne, and Singapore, I bring a cross-cultural perspective that bridges global markets and local sensibilities.

Currently at PepsiCo, I develop brand strategies and craft culturally relevant design solutions for diverse APAC markets — including Thailand, Vietnam, Korea, and beyond — balancing regional nuance with global brand consistency.

My process is human-first: understand the culture, define the brand opportunity, capture the insight, create the connection, then design.

— From local roots to global reach —

Let's Talk

Where I Learn

  • Brand Designer — Owned full project lifecycle from brief to strategy to delivery, developing brand strategies and executing creative solutions for global brands including Pepsi, Mirinda, 7UP, Mountain Dew, Revive, and Lay's across diverse APAC markets.

  • Senior Graphic Designer —Led creative work for major brands including KFC, HBO GO, Singha Estate, Galderma, Lotus's, and Netflix. Successfully contributed to winning multiple new business pitches with a 70% win rate, including securing high-value accounts worth up to 90 million baht (~$2.7M USD), and served as brand champion managing brand quality and POSM development across multi-year partnerships.

  • Art director — Directed creative projects for Peacock TV (NBCUniversal), Got Milk?, Paradise Herbs, and Kasian.

  • Student – Master of Strategic Design & Management

  • Graphic Designer — Delivered design solutions for notable clients including P&G, BMW, K-bank, Diageo, Major Cineplex, and Tetra Pak.

  • Designer – worked with local brands like Milkcow, Dom Bagnato, New Era, Chez Mademoiselle

  • Sales Associate — Two years of experience for high-fashion brands, demonstrating excellence in sales and customer relationship building. Achieving top sales for two consecutive months.

  • Student – Bachelor of Design (Communication Design)

  • Student — Advance Diploma, Visual Communication