HONEST 
FARMER 2.0

As consumers increasingly seek transparency in their food, Honest Farmer set out to make it both accessible and meaningful. This mission led us to the *Columbia | IBM Blockchain Accelerator (2019), where we reimagined our platform using user insights, data, and design strategy.

Through hands-on workshops and 30+ interviews, we refined our business model and delivered a major upgrade to the Honest Farmer app.

By uncovering key insights around trust, sustainability, and consumer behavior, Honest Farmer 2.0 evolved into a platform that brings food traceability to life — shifting the focus from certifications to human stories and trust-based transactions across the supply chain, powered by blockchain technology.

We're proud to have been awarded Best App Design, along with a $1,000 prize from the program.

*The Columbia | IBM Blockchain Accelerator supports emerging blockchain companies through hands-on mentorship, strategic workshops, and expert-led education. The program is part of the Columbia IBM Center for Blockchain and Data Transparency.