MIRINDA X
SUPERMAN LTOIN COLLABORATION WITH WARNER BROS
Bold taste meets bold design. This limited-time collaboration celebrates the launch of the new Superman movie in Vietnam.
Featuring classic comic-style illustrations of Superman in action, vibrant flavor-driven palettes, and collectible can designs, each pack becomes a hero moment — sparking desire, driving repeat purchase, and inspiring social sharing, while reinforcing Mirinda as the brand that transforms everyday refreshment into something extraordinary.
Sector : Beverages
Scope: Design Strategy, Creative Direction, Packaging, Merch
Superman
Universal Truth: Heroes inspire us to believe we can rise above the ordinary — Superman symbolizes strength, optimism, and the courage to take on anything.
Brand Truth: Mirinda stands for playful boldness and vibrant refreshment, turning simple drinking moments into bursts of joy and excitement.
Cultural Truth : Pop culture icons like superheroes are a shared language across generations. For Gen Z and young millennials, limited-edition fandom and collectible design create status, identity, and social currency.
Exclusive Merch
The Mirinda x Superman collaboration goes beyond the can, bringing the partnership to life through a bold range of limited-edition merchandise. From graphic T-shirts, tote bags, and tumblers to a premium KOL gift box set. Turns the collection into a true collector’s item. Together, the line merges fandom, fashion, and lifestyle, making Mirinda not just a drink, but a cultural statement.
