KFC POSMMonthly Promotions Design — Thailand
Partnering with one of the world’s most iconic fast food brands, we designed monthly promotional campaigns for KFC Thailand, drawing from the distinctive brand world we helped develop during strategic workshops — Soi Kentucky 11 (Kentucky 11 Ave). Each campaign blends KFC’s global appeal with bold, crave-worthy visuals that stay true to its “finger lickin’ good” identity while connecting with Thai audiences in a fresh, relevant way.
2022-2024 - Thailand
Sector : Fast Food restaurant
Scope: POP design, Art Direction, Print, Online
How we
Cooking up the POSM
Creative Iterations in Progress :
We brought each monthly promotion to life through strategic creative and art direction, capturing mouthwatering visuals designed to drive appetite appeal. These hero assets were then deployed across 10+ point-of-sale materials (POSM), spanning online and offline touchpoints plus various OOH formats. Our approach kept the food front and center while ensuring designs remained adaptable, on-brand, and compelling at every scale. Every shot and layout was meticulously crafted to reflect authentic portion sizes without exaggeration—creating promotional experiences that feel both enticing and trustworthy at the point of purchase.
Finger Lickin' Frames
Behind the
