7UP SUMMER : LTO Packaging, KV & Merch

7UP
SUMMER LTO

Fizz up your summer

It’s that time of year to unleash your summer spirit — and 7UP is here to refresh every moment. This limited-edition can, designed exclusively for Vietnam, captures the vibrant energy of local summer adventures.

From jet skiing across crystal waters to pool parties and mountain treks, the playful illustrations reflect the activities that define a Vietnamese summer. With its bold, zesty design and citrus-cool attitude, the can brings together refreshment and creativity in every sip.

Whether you're escaping the city or celebrating under the sun, 7UP is your perfect summer companion — where design meets refresh.