LOTUS'S PRIVÉ
SENSORIAL LIBRARYThe Sensorial Library is an extension of the Lotus Privé brand guidelines, designed to add a deeper immersive dimension to how the brand expresses itself. It explores the brand through all five senses, serving as a creative and strategic foundation for crafting elevated experiences.
Each sensory segment has versatile applications — informing everything from interior and exterior design, event atmospheres, and product design, to soundscapes, lighting, and multi-sensory brand activations.
By engaging consumers across all senses, the Sensorial Library builds stronger emotional connections and fosters brand love. For Lotus’s Privé, it plays a critical role in reshaping consumer perception of the original Lotus’s supermarket — transforming it into a more refined, experiential lifestyle destination.
2023 - Thailand
Sector: Supermarket
Scope: Brand Strategy, Sensorial Brand Guide, Brand Experience design
Driven by the Client Challenge
•
Driven by the Client Challenge •
As Lotus’s Privé positions itself as a premium supermarket experience, the key challenge was: How might we elevate the overall customer experience and increase satisfaction?
To meet this challenge, our strategy focused on reimagining the shopping journey through design-led, sensory-driven experiences — transforming routine grocery trips into emotionally resonant, lifestyle encounters.
This approach helps Lotus’s Privé offer a consistent and premium experience at every touchpoint — from how the store looks and feels, to how products are displayed and events are run. It strengthens the brand by making each visit more engaging, memorable, and true to its identity.
