KFCKFC Thailand: Monthly Promotions Design. Partnering with one of the world’s most iconic fast food brands, The goal: to create bold, appetizing visuals that stay true to the brand’s “finger lickin’ good” identity, while resonating with local Thai audiences. Inspired by the unique brand world we helped shape at the workshop — Soi Kentucky 11 (Kentucky 11 Ave) — we blend KFC’s global appeal with distinctly Thai visual cues to craft campaigns that are both familiar and culturally relevant.
2023 - Thailand
Scope: POP design, Art Direction, Print, Online
Bringing the Menu to Life
To bring each monthly promotion to life, we led the creative direction and art direction — capturing mouthwatering visuals that drive appetite appeal. These assets were then integrated into over 10+ point-of-sale materials (POSM) across online and offline touchpoints. Our focus was on keeping the food as the hero while ensuring the designs remained adaptable, on-brand, and compelling at every scale. Every shot and layout was carefully crafted to reflect real portion sizes without exaggeration, creating a promotional experience that feels both enticing and trustworthy at the point of purchase.
