PEPSI x THAIA FLAVOR THAT FLOWS THROUGH THAILAND
Pepsi has always been part of everyday life in Thailand — from street food stalls to road trips, local festivals to football matches. It's more than just a drink; it’s a companion in the moments that matter.
To celebrate this connection, Pepsi is launching a limited-edition can series inspired by the vibrant spirit of Thailand. Featuring bold designs infused with the colors of the Thai flag, each can pays tribute to the nation's rich culture, energy, and joyful way of life — honoring a country that lives boldly, laughs loudly, and embraces every moment.
Sector : Beverages
Scope: Design Strategy, Creative Direction, Campaign, Print , Online
Design Research to
Design Strategy
Conduct design research to identify market opportunities and develop a strategic design approach. Focus on understanding the preferences of a young target audience and ensure the design aligns with current trends to make it relatable and identify where position of the LTO market share.
•Remain being apart of all consumer lives. Though, Strengthen the THAI equity
•Keep inject our fizzing dynamic, uplifting excitement
• continuously improve our look aligning with today pop culture
Key Challenges
One of the key challenges was bringing together the distinct visual identities of each show into a single cohesive campaign. “Thai Taste” emerged as the perfect unifying concept — capturing the layered flavors of Thai culture while allowing each title to retain its individual character under a shared cultural narrative.
