KFC POSMMonthly Promotions Design — Thailand
Partnering with one of the world’s most iconic fast food brands, we designed monthly promotional campaigns for KFC Thailand, drawing from the distinctive brand world we helped develop during strategic workshops — Soi Kentucky 11 (Kentucky 11 Ave). Each campaign blends KFC’s global appeal with bold, crave-worthy visuals that stay true to its “finger lickin’ good” identity while connecting with Thai audiences in a fresh, relevant way.
2022-2024 - Thailand
Sector : Fast Food restaurant
Scope: POP design, Art Direction, Print, Online
Bringing the Menu to Life
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Bringing the Menu to Life •
To bring each monthly promotion to life, we led the creative direction and art direction — capturing mouthwatering visuals that drive appetite appeal. These assets were then integrated into over 10+ point-of-sale materials (POSM) across online and offline touchpoints. Our focus was on keeping the food as the hero while ensuring the designs remained adaptable, on-brand, and compelling at every scale. Every shot and layout was carefully crafted to reflect real portion sizes without exaggeration, creating a promotional experience that feels both enticing and trustworthy at the point of purchase.
How we
Cooking up the POSM
Breif > different layout option > PPM> Art direct> photography
Finger Lickin' Frames
Behind the
